To: Phil Schiller, Vice President of Worldwide Marketing at Apple and Tim Cook, Apple Inc. Chief Executive Officer

Apple: Please help Millions of Small Businesses

Have Apple include Yelp filtered and unfiltered reviews into a business map listing .

Why is this important?

Yelp harms millions of small businesses everyday because of a biased review system that unfairly filters out reviews without any reason. Apple's decision to use them for their Map service misleads customers and businesses are harmed because they can't ever improve their Yelp rating despite having legitimate reviews.

I have personally been affected by this issue because my business has rated a 1 star on Yelp for several years with only 1 review. Despite the fact that we are 4/5 stars on sites like Google, Dex Knows, and Angie's List. Yelp constantly filters all incoming reviews both good and bad. As a result my business has suffered because Apple relies on Yelp for Apple Maps resulting in an unfair assessment of my business.

By including both filtered and unfiltered reviews in the overall score would give a more fair rating and help thousands of other small business owners out there struggling to deal with unfair Yelp reviews.