To: Jack Pelo, CEO Swire Coca-Cola, Paul Lukanowski, Vice President, Ken Lovell, Division Manager Swire Coca-Cola Cheyenne, Paige Atkinson, Consumer Affairs, Swire Coca-Cola Reno, Jeff Dietrick, Division Manager, Swire Coca-Cola Pendleton, a...

Ask Coca-Cola to Stop Sponsoring Cruel Rodeos

Animal abuse has been well documented at the Reno, Pendleton Round-Up, and Cheyenne Frontier Days rodeos. The Swire Coca-Cola company sponsors these rodeos and, after being informed of the animal abuse, refuses to withdraw their sponsorship. Please help SHowing Animals Respect and Kindness by asking Swire Coca-Cola to abide by their animal welfare policy.

Why is this important?

The Swire Coca-Cola bottling company sponsors the Reno, Pendleton Round-Up, and Cheyenne Frontier Days rodeos. SHowing Animals Respect and Kindness (SHARK) has documented extreme animal cruelty at these rodeos. Some of these abuses include horse shocking, horse tripping, and calf jerk-downs leading to serious injuries and death, as at the 2009 Cheyenne Frontier Days rodeo, where a horse called Strawberry Fudge was killed.

To see some of the footage click here:
Cheyenne Frontier Days Rodeo (http://bit.ly/YoTbE5),
Reno Rodeo (http://bit.ly/XHsg7G)
Pendleton Rodeo (http://bit.ly/11Esm6s))

SHARK has reached out to the Swire Coca-Cola divisions that are responsible for the sponsorships of each rodeo, asking them to withdraw in light of the animal cruelty. After watching our videos, Swire still refuse to stop sponsoring rodeos. Please sign this petition asking Swire Coca-Cola to stop sponsoring animal abusing rodeos. The Coca-Cola animal welfare policy clearly states; “The Coca-Cola Company does not endorse or condone any practice of cruelty to animals, and the Company does not sponsor or promote events where there is a risk of physical harm to animals. Additionally, The Coca-Cola Company does not sponsor rodeos or bullfighting events.” Both Coca-Cola and Swire Coca-Cola have chosen to ignore their own policy.

For more information please visit: (http://www.cokecruelty.com)