Stop direct-to-consumer TV ads for prescription drugs.
Why is this important?
According to Nielsen TV, big pharma spent $2.4 BILLION dollars on TV advertisements in 2011. If drug companies could no longer advertise prescription drugs on TV, drug costs would go down for everyone.
Who pays for these ads? We do, through higher drug prices! It makes no sense to advertise directly to consumers when these drugs are only available with a doctor's prescription.
The United States is virtually alone in allowing for this type of advertising.
