To: Jeff Bezos, Owner, Whole Foods Market + Amazon

Jeff Bezos: Eliminate plastic packaging at Whole Foods Market

You have been a marketing iconoclast and are now in a position, as a business leader, to use your buying power to induce suppliers and package designers to use their considerable ingenuity to create renewable, naturally biodegradable product packaging. Increasing eco-consciousness means more customers will shun plastic. This is a chance to do well in business while doing good.

Why is this important?

When a Whole Foods Market opened in our town, I was appalled to see how many products were wrapped in unrecyclable forms of plastic. Many municipalities only take #1 and #2 plastics for their recycling programs. The rest end up in a landfill, river, or ocean. I am alarmed at the reported pervasiveness of plastics already polluting our ecosystems, and don't want to contribute to this lethal problem by buying plastic along with my organic food, but of course I have to eat.

The plastic already in oceans and rivers is affecting the quality and quantity of food fish. Water for organic growing without harmful chemicals from the breakdown of plastics in the environment will be increasingly hard to find. Current practices are unsustainable. What will we eat when every food becomes toxic?